Imagine that you are the Digital Marketing Manager for Wawa. Wawa recently launched a product campaign whereby the changed the bread that they use on the hoagies from a fresh-baked roll (baked on the day it is served) to a mass produced, frozen-then-defrosted roll to cut costs. The day after the switch to frozen rolls is introduced, Wawa's social media explodes with negativity at a rapid pace.

1. How would you deal with the Issue Hitting social media. What steps do you take when the issue hits in this context?

2. How do you develop a content plan and plan of action?

Now assume that Wawa Senior Management has decided to immediately go back to the fresh-baked rolls and has completely stopped using frozen rolls:

3. How, on social media, do you roll out your message that you are now back to fresh-baked rolls?