Imagine that you founded a start-up in the B-to-B area. You retain much of the ownership of the company. You have hired a management team (VP Sales, VP Marketing, VP Operations, VP Finance, Chief Technology Officer), and each has received a percentage of the company as part of their compensation, as well as having important management functions. Other owners include Angel Investors and a Venture Capital firm that purchased the Series A round and holds 2 seats on the 7 member Board of Directors. You now have a total of 30 employees. Three companies are customers that only pay half price because they were your initial customers. You now have an additional 20 companies as customers that are paying full price. You have ties to your former university and share technical information, both giving and receiving. If you are successful, you will continue to add customers and employees.

Discuss how you would engage with the stakeholders and navigate their different needs and views