Imagine that you have been appointed an Assistant Brand Manager for a brand of your choice. As part of the role, you have been asked to design and construct a Brand Health Tracker (BHT) survey for your brand. before you can create a brand health tracker survey, you must identify what dimensions of brand performance are relevant to your brand and the type of questions that will best measure them. Therefore, your task for this assignment is three-fold: i) understand the key dimensions of brand performance that are of interest to you as the Assistant Brand Manager; ii) select appropriate measures; and iii) write the survey.

my chosen brand is Vodafone