Imagine that you have been tasked to develop an advertisement for a new compact vacuum cleaner for home use/domestic. The advertisement must appeal to two target markets; one, more driven by collective values, and the other is more driven by individualistic value.

1. Contrast the two types of value: collective versus individualist

1. What are two elements you would adopt to indicate the salient values of the two values in your advertisement.

1. Briefly explain the scenario/storyboard you would adopt for the two advertisement (long answer)