Imagine that you have just been hired as a sales manager for a company and the first project you are asked to do is to create a manual for salespeople. Although these manuals include a lot of information, for this exercise, I will only create expectations for the following areas:

Figure of the salesperson : the sales manual makes it clear what are the main objectives, functions, responsibilities and necessary skills that the organization expects from a salesperson.

After-sales service : at this point, the task of after-sales service and customer service is specified, and its relationship with the sales process and with the seller.

Sales skills : finally, this point includes some corporate indications about the skills that the salesperson must deploy and how to deploy them (negotiation, sales techniques and customer service, closing sales, prospecting, crisis management, rebutting objections, presentations). effective, time management, etc.).

Provide a minimum of 2 pages. It must include at least 2 academic sources, formatted and cited in accordance with current APA regulations.