Imagine the following scenario. You and a group of associates have been following the early exploration and development of a "Virtual Reality Goggles" Start Up. You and your team have been interested, only to see it fizzle on the launch pad, because of personal issues in the group beginning the start up.(They dropped the project and went their separate ways, because of personal conflicts.)

You, as a team, have been given access to their work to date if you wished to carry it further. What's more, through group funding, (crowd funding has just become available), you realized you could possibly raise the necessary funds to really launch this business.

As a possibility, you make an application to a group fundig (crowd funding) website, and - surprise, after a colorful application that you all contributed to, you suddenly receive the two hundred thousand dollars needed to build the launch pad, and start your own Virtual Reality Goggles company.

The prior group had an ingenious original prototype and a way to reproduce it. You liked their invention, a very do-able plan involving a simple computerized framework and 3 D printing to build it.

They did not yet have a stock of video clips for it. Competitors with similar prototypes are already on the market charging from at least $2000 each for their own sets of google equipment, which include many interesting video clips; mostly nature scenes.

Up to now you and the other memebers of your group have only been acquaintances. You are all involved in your own separate careers and this was started just as a playful 'what if' idea with lots of potential as a marketable, workable new business.You arranged for the crowd funding because several of you dared, and since it seemed like a fun idea. The website promotion and the response, (receiving the maximum amount of funds allowed, and in such short order) has taken all four, (possibly five), of you by surprise.

Now you are really meeting seriously for the first time as a potential business, holding your crowdfunding receipt. You must immediately look at what's next if you plan to go ahead. You have the funding available but must start right away if you want to receive the money and activate the agreement, which involves double pay back within 2 years.

Suppose you actually get together and launch this. You are a small group with many different talents who only barely know each other.

How might you do it? What could be your mission, your vision and your real aim in building this amazing piece of equipment - especially in Europe as an affordable plaything? Who do you want to be as a company? What name for it? What will be your mission?

What kind of business brand? What time frame? How will you divide up the work and make it happen?