.Imagine the inn received a review on TripAdvisor that showed a customer was not satisfied. How might it deal with this?

2.Visit the Wickaninnish Inn's website. Who are the target customers? How is this conveyed on the site?

3.What are the prices for packages and accommodations? What does the price signal to you about the experience you might have at this hotel?

4.Do a online search for "Wick Inn" using your favourite search engine. What are the first five links that come up? How do these present the property? What hand does the inn's staff have in these results?

5.Look at the community of Tofino as it is presented online and name five potential partners for the Wick.