Imagine this scenario: A small start-up Advertising Agency wants a clear picture of its current situation due to the onset of Covid 19 pandemic, to decide on a future strategy for growth. Each section is headed by some questions to get your thinking started. Strengths What do you do well? What unique resources can you draw on? What do others see as your strengths? Weaknesses What could you improve? Where do you have fewer resources than others? What are others likely to see as weaknesses? Opportunities What opportunities are open to you? What trends could you take advantage of? How can you turn your strengths into opportunities? Threats What threats could harm you? What is your competition doing? What threats do your weaknesses expose to you?