Question
Imagine you are a business analyst for a sports team. You are tasked with determining what factors are most correlated with renewing season tickets. You
Imagine you are a business analyst for a sports team. You are tasked with determining what factors are most correlated with renewing season tickets. You are given a dataset that includes all season ticket holders, their tenure in the number of years, ticket usage rate, spend, the number of complaints submitted, and whether they renewed the previous year. You calculate the below information:\ Correlation with Renewal\ Tenure: .62\ Ticket Usage: .97\ Spend: .04\ Complaints: -.34\ Which of the following statements is correct?\ Tenure is negatively correlated with renewing. We should focus on renewing our newer season ticket holders and not those that have been ticket holders for
5+
years.\ Ticket spend is has a strong positive correlation with renewing. We should focus on renewing our high spend season ticket holders more than those with little spend.\ The number of complaints submitted by a ticket holder is positively correlated with renewing. We should encourage our ticket holders to submit more complaints.\ Ticket Usage is positively correlated with renewing. We should watch ticket usage throughout the season and reach out to customers with low usage rates.
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