Imagine you are a digital marketer for ATB Financial. The company's goal for using LinkedIn is to generate brand awareness; they want to be known as an employer of choice. Based on this goal, how would ATB use LinkedIn Company page analytics to ensure that their strategy was producing their desired result? Describe three key ways the company could track brand awareness for recruitment using LinkedIn analytics.

Criteria of the assignment:

1. You identified 3 key metrics to track for brand awareness/ recruitment using LinkedIn Analytics.
2. You made suggestions relevant to ATB Financial using actual LinkedIn metrics.

References:

https://www.atb.com/personal/