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Imagine you are a management consultant that has been hired by Bow Cycle. Bow Cycle is a retail store thatspecializes in cycling equipment including bikes,

Imagine you are a management consultant that has been hired by Bow Cycle. Bow Cycle is a retail store thatspecializes in cycling equipment including bikes, parts, clothing and shoes. Bow Cycle is looking to expand toKelowna, BC. You have been hired to assess the environment in Kelowna, BC as it relates to the sport and recreationindustry and provide important information to help Bow Cycle decide whether they should expand into Kelow1. Construct a PESTEL Analysis focussing on Kelowna, BC as this is where your client is looking to expand. Make sure youaddress all six conditions within your PESTEL which include political, economic, sociocultural, technological,environmental, and legal conditions to better understand threats and opportunities regarding expanding withinCanada. Your PESTEL should be written in BULLET FORMAT. Each point you make within your PESTEL should bewritten in concise full sentence format and should contain research, credible sources and references with proper in-text citations.2. two three paragraphs create a synopsis of your PESTEL. Do NOT simply summarize your entire analysis. Your synopsis should address key facts you have uncoveredand why these are more relevant than others as it relates to the company. In addition, discuss which information isless relevant and why it might be considered less important.

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