Imagine you are a marketing coordinator for new perfume brand, 'Smells Nice', that is planning to launch a new website and open their first physical store in Singapore in the next 12 months. For an upcoming planning meeting with the CEO, you have been asked what omnichannel-strategy considerations Smells Nice should take into consideration. In your answer, briefly explain your understanding of what an omnichannel strategy is. In addition, detail at least two (2) recommended omnichannel-strategy considerations Smells Nice should implement.