Imagine you are a product manager at Delta, a large Fortune 500 company that makes faucets. You are planning to introduce a new kitchen faucet within the year and need feedback from customers who currently use a Delta kitchen faucet so that you can improve on the current design.

Describe how you would go about obtaining data from current Delta kitchen faucet owners to support this new product development effort. Be sure to address the following:

1. How will you make sure you get respondents who are qualified to answer the survey questions?
2. How would you collect the data? Explain the reasons for your choice of data collection.
3. How many completed questionnaires/surveys/interviews would you consider adequate to make recommendations on product design?
4. Would you get completed questionnaires/surveys/interviews for everyone you contacted?
5. What 10 questions would you ask about the current faucet design?
6. What other questions would you need to ask?