Imagine you are a special consultant to a large university and the President of the university wants you to prepare response. The university currently has a pouring rights contract with Pepsi, which pays $1 million over 10 years. The funds are used to provide scholarships to minorities who cannot afford tuition. Describe what the President should do ... who to talk to, what their issues might be, and what you recommend (sign or do not sign a pouring rights contract).

the answer should contain:

• Your recommendation (thesis) in summary form as clearly and succinctly as possible
• Explain a pouring contract and possible conditions in the contract
• Identify the stakeholders and their stakes
• Evaluate their stakes and form a strategy to accommodate or resist
• Your recommendation in more detail for what should be done