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Imagine you are a student in a well-respected DBA program. To meet your graduation requirements, you need to demonstrate your research acumen by completing a
Imagine you are a student in a well-respected DBA program. To meet your graduation requirements, you need to demonstrate your research acumen by completing a research project with a partner organization. The partner organization you have selected has a serious retention problem. Even though the company has a strong reputation and pays its employees well above market rates, turnover has been a consistent issue. Despite several major recruiting drives, the company has been unable to back-fill lost employees quickly enough to meet its customers' demands. This is starting to lead to frustrated customers and lost business. Your partner organization has asked you to identify the root cause of their retention problem and to recommend a solution. The company is large and complex, with well over 20,000 employees spread throughout the globe. They have provided you with access to all their internal data on this issue, including their HR database with demographic information, training records, employee performance reviews, and the detailed results of the past several years' worth of employee satisfaction surveys. Why did you choose this data collection method? Explain and justify your choice
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