Question
Imagine you are an advertising consultant. A small to medium advertiser in Australia (i.e., spending $100K-$1M) is looking for advice on what method they should
Imagine you are an advertising consultant. A small to medium advertiser in Australia (i.e.,
spending $100K-$1M) is looking for advice on what method they should use to determine
whether their new television advertisement grabs sufficient audience attention.
What recommendations would you make? Considering what you have learned from the readings,
what approach (or multiple approaches) would you recommend out of pre-testing, post-testing
or psychophysiological measurement?
What specific measures should be collected? Consider the pros and cons of each method against
what the advertiser is looking to achieve in order to explain your decision.
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