imagine you are an owner of a small business and you would like to upgrade your customer relationship capabilities and invest into a CRM system.You now need to evaluate the many potential options to select the right tool.But where do you start?

For this discussion board assignment, I'd like for you to research and identify relevant informationsthat will help you evaluate CRM system options for your small business.

After completing your research please respond to the following questions:

• How can a CRM system improve customer interactions and experience?
• What criteria would you use to evaluate potential CRM vendors? List five standards you would consider. Why are these criteria important to you?