Question
Imagine you are creating a new product (a smartphone) for the brand Microsoft. What are some Product Strategies you would include in this? Here are
Imagine you are creating a new product (a smartphone) for the brand Microsoft. What are some Product Strategies you would include in this? Here are some specific questions below:
- Explain your product strategy
- Why is this strategy appropriate for your product/service
- Explain the new product introduction strategy you propose and why
- Why will this strategy be effective with your target market?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
