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Imagine you are one of the brand leaders responsible for Dove's Real Beauty campaign.You've been asked to talk to a senior marketing class about the
Imagine you are one of the brand leaders responsible for Dove's Real Beauty campaign.You've been asked to talk to a senior marketing class about the evolution of brand Dove's advertising, from the pre-internet era to today (you can stick to the 2007 case period or extend out to 2020).What do you believe has been the most significant change that has impacted, not only Dove, but the marketing community overall?
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