Imagine you are part of the management at Samsung. Over the past three years, there have been numerous complaints from both online and offline customers about experiencing out of stock situations for its newer smartphones. Assume you have found out that the key reasons for the complaints are:

- The demand forecasts done in March every year always deviate too much from the actual sales throughout the year.

- Global chip shortage.

It is going to be the start of the financial year and you are to present to your bosses on how to enhance demand forecasting at Samsung in the upcoming year.

(a) Determine the main factors that will affect Samsung's demand forecast in the upcoming year. You only need to identify the factors and explain how and why the factors will

affect Samsung's demand forecast.

(b) Propose initiatives to help Samsung better match demand and supply. Indicate how your

proposed initiatives affect Samsung.

(30 marks)