Imagine you are part of the management at Samsung. Over the past three years, there have been numerous complaints from both online and offline customers about experiencing out-of-stock situations for its newer smartphones. Assume you have found out that the key reasons for the complaints are: - The demand forecasts done in March every year always deviate too much from the actual sales throughout the year. - Global chip shortage. It is going to be the start of the financial year and you are to present to your bosses how to enhance demand forecasting at Samsung in the upcoming year.

Propose new initiatives to help Samsung better match demand and supply. Indicate how your proposed initiatives affect Samsung. (provide references / examples)