Imagine you are starting a business. Start with the video about Kodiak Cakes in Chapter 6 of your text. Watch the video and think about the idea that grew into a $100 million dollar company. The Clarks, like countless entrepreneurs all over the world began with a simple idea.

*What is your product *Who is your target customer *Value proposition: What is your clear, compelling statement about the unique value your company brings to the market *What are the most important ways you'll talk to your customers

First and foremost you'll need commercial level baking experience to achieve scale. >Commercial kitchens are very expensive so you'll need substantial investment >You'll need an interactive website and you'll need to food blog.