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Imagine you are the CMO of DormLife Solutions. You sell high - end, relatively expensive furniture solutions to consumers who are trying to maximize the

Imagine you are the CMO of "DormLife Solutions." You sell high-end, relatively expensive furniture solutions to consumers who are trying to maximize the space utilization of their college dormitory. One of your most profitable products is the "Bunk Suspender," this is a made-to-order wooden rig that allows the user to suspend their dorm room beds above the floor This product is only sold through your online ecommerce store. Customers provide DormLife Solutions with precise measurements, and DormLife Solutions ships a custom bunk solution.

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