Imagine you are the instructor in this course and that you are trying to increase students participation in class discussions. How would you use reinforcement to achieve your objective? Next, using the scales in Figure 16.6, develop a questionnaire to measure students attitudes toward the instructor in this course according to the following guidelines:

(a) Prepare three statements measuring students attitudes via a Likert scale.

(b) Prepare three semantic differential scales to measure student attitudes.

(c) Can the same dimensions be measured by using either scaling technique? Explain

your answer.