Question
Imagine you are the Marketing Manager for a high-end car detailing / car wash service called Exotic Auto Care.Your target consumer segment: owners of expensive
Imagine you are the Marketing Manager for a high-end car detailing / car wash service called "Exotic Auto Care".Your target consumer segment: owners of expensive luxury vehicles (e.g. Ferrari, Mercedes, Tesla) who are wealthy well-educated, and busy professionals.Services provided include but are not limited to car cleaning (wash, carpet shampoo, waxing, window cleaning) both inside and outside of the cars.Provide specific marketing recommendationsfor each of the 3ServicePs as part of the marketing mix,"People", "Physical Evidence", and "Process".
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