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Imagine you are the marketing manager of a mid-scale global fast food chain, and going to open a flagship outlet in Dubai, UAE: a) Perform

Imagine you are the marketing manager of a mid-scale global fast food chain, and going to open a flagship outlet in Dubai, UAE: a) Perform the Segmentation,Targeting and Positioning process for your organization. b) Determine and describe how you will implement the 7Ps (Product, Price, Place, Promotion, People, Process, Physical Evidence) of the Digital Marketing Mix for your chosen target market. Detailed explanation and 7P's of marketing is related to digital marketing not traditional marketing

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