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Imagine you are the marketing manager of a mid-scale global fast food chain, and going to open a flagship outlet in Dubai, UAE: a) Perform
Imagine you are the marketing manager of a mid-scale global fast food chain, and going to open a flagship outlet in Dubai, UAE: a) Perform the Segmentation, Targeting and Positioning process for your organization. b) Determine and describe how you will implement the 7Ps (Product, Price, Place, Promotion, People, Process, Physical Evidence) of the Digital Marketing Mix for your chosen target market.Explain with details.
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