imagine you are the newly appointed CEO of a semi-professional Soccer team located in the United States of America. Your Board of Directors has asked you for a 3 page executive summary of your master plan for Year 1. Using the background information on the organization from Page 2 of this document, write a one page summary for each of the parts shown below. Upon submission, your Board of Directors is expecting a clean and concise 3 page document outlining your Year 1 master plan for the organization. Each part should be 1 full page- single spaced and address the following questions:

Part 2- Conduct a short SWOT Analysis on the organization. Be sure to highlight the benefits or downside to renting a stadium for all home games. Be sure to highlight the surrounding population for the organization compared to the historical attendance for home games. Be sure to highlight the previous 5 year average for salary cap usage for the organization compared to the league average.

Background Information of the Organization

The Phoenix Turtles

Location- Phoenix Arizona

Team Mascot- Turtles

Years in Existence- 15

Accounting Period for Year 1- January 1^st 2022 to December 31^st 2022

City Population- 1.63 Million

Surrounding Metro Area Population (including city population)- 4.95 Million

Stadium Capacity- 35,000

Leagues Hard Salary Cap for Coaches and Players- $9,000,000

Competitors Average Usage of Leagues Hard Salary Cap- 100%

Concession Pricing & Quality Satisfaction Rate- 52%

Stadium Owner- A local real estate company that also rents the stadium out for concerts, garden shows, etc.

Last 5 Years Historical Data Averages

Attendance Per Home Game	18,000
Number of Home Games Per Year	15
Individual Ticket Price for Home Games	$45
Price of a Hot Dog at Concession Stands	$5
Price of a Soft Drink at Concession Stands	$4

Last 5 Years Historical Revenue Data Averages (Shown as a Percentage of Overall Revenue)

Ticket Sales From Home Games	75%
Local Media Revenue	10%
Concession Sales	10%
Parking Revenue	4%
Sponsorship Revenue	1%

Last 5 Years Historical Expense Data Averages (Shown as a Percentage of Overall Revenue)

Salaries for Coaches and Players	45%
Stadium Rental Fees	20%
Payroll Tax & Benefits for All Employees	10%
Salaries for Administration	10%
Marketing & Advertising	7%
Insurance	3%