Imagine you are working as an SEO Strategist for a chain of coffee shops. The chain serves beverages, as well as food, and is rapidly expanding in New York and Pennsylvania. The coffee shop wants to increase its web presence (with the hopes of generating brand awareness) and has heard of this off-page tactic called "backlinking."

What are some ways that you would go about creating backlinks for this coffee shop? Try and think of four to five different methods of creating backlinks that you think would be specifically good for this business.