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Imagine you create an ad that captures consumer's attention. Immediately after watching the ad , consumers can recall the ad . However, if you ask
Imagine you create an ad that captures consumer's attention.
Immediately after watching the ad consumers can recall the ad
However, if you ask the same consumers to recall the ad after a week, they are unable to remember any details about the ad
What could have gone wrong?
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
