Imagine you have a new job as an analyst in the marketing department of a Vancouver company. Your boss has asked you to design a market research initiative and be mindful to not spend too much money on it$.$ Which approach would you most likely recommend in this scenario?

a$.$

Collect primary data

b$.$

Conduct $1-2$ focus groups

c$.$

Observation

d$.$

Collect secondary data

e$.$

None of the other answer choices are accurate