Imagine you have a product/solution you sell in any area. I want this to be as relevant and practical for you as possible in your current role. That means, if you actually sell or work for a company who sells a product/solution in your current job, you may choose that. If your current job role is not involved in selling but your company does sell a product/solution, you may want to choose that as you work through this exercise to enhance your understanding of your employer's mission, strategy, and business overall. Alternatively, you might focus on an offering your company has purchased or that you use in your day-to-day job, perhaps in the areas of human resources, supply chain, and/or information technology