Imagine you have been commissioned to coordinate advertising research for a new product line of a start-up company – a range of affordable sports clothing, which are designed to appeal to an audience of fitness enthusiasts on a budget. You have $20,000 to spend and a deadline of six months. Prepare an advertising research brief that assesses advertising research requirements, selects research methods and techniques, and utilises advertising research findings. You will need to specify and make reasoned judgements based on the objectives, methods, budget, time, schedule, reporting and human resource requirements, as well as complying with legal and ethical requirements