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Imagine you have inherited a company. Choose a product that the company manufactures and sells. Assume that traditionally, the company has sold to commercial users

Imagine you have inherited a company. Choose a product that the company manufactures and sells. Assume that traditionally, the company has sold to commercial users such as restaurants, supermarkets, or food distributors. You have decided to expand your customer base to include non-commercial users (Consumers). explain the below points :

  • Identify the product(s) that your company manufactures and sells
  • Develop a statement of your target market(s)
  • Develop a statement of your competitor's target market(s)
  • Develop a value proposition statement.

please answer each part separately and include the in text citation and all the references that have been used to answer , thank you

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