1. Imagine you were designing an ad for a (choose one): car, laptop, health clinic. What would your ad look like if you were targeting: a) old people, b) kids, c) super-rich people, d) What celebrity would you have endorse your brand? Why?
2. Create a press kit that will be sent to customers and the media announcing a new product launch.
3. Have you ever recommended a particular product to a friend or bought a product based on a recommendation from a friend. Would you be more likely to buy a product based on word-of-mouth or advertising? Why?