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Imagine your brand is Nike or Adiddas that you can link to your past memory and describe the followings: What is the relation between you
Imagine your brand is Nike or Adiddas that you can link to your past memory and describe the followings:
What is the relation between you and the brand?
How does the relation influence your consumption behavior?
What benefits do you derive from the consumption of the brand?
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Principles Of Sustainable Finance
Authors: Dirk Schoenmaker, Willem Schramade
1st Edition
0198826605, 978-0198826606
