Question
Imagine your consulting group has been hired by GoPro, as the new Strategic Marketing Consulting Division, how would you drive sales and reposition the company
Imagine your consulting group has been hired by GoPro, as the new Strategic Marketing Consulting Division, how would you drive sales and reposition the company with some new strategies? Propose a Marketing Plan for the upcoming director and investor's meeting. Identify at least FOUR problem areas for GoPro and propose strategies to counter them. Your Marketing Plan should comprise of the following components: 1. Executive Summary 2. Siational Analysis (industry analysis, competitor analysis, SWOT)
3. References Note: Your Positioning Strategies must involve tactics related to the 4 Ps: Product, Pricing, Place and Promotions. With tactics pertaining to promotions, must include social media tactics with details about how it will be implemented along with examples; also at least one tactic related to a corporate social responsibility initiative
please give me the link of research too. Thank you
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