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Imagine you're a marketing manager guiding a new brand of hiking boots through the growth stage. Please discuss the actions you would take in this
Imagine you're a marketing manager guiding a new brand of hiking boots through the growth stage. Please discuss the actions you would take in this process. For example, what sorts of media would you use to market this product? In what venues would the new boots be available? What tactics (pricing, product changes, marketing changes) would you use to help your new brand of boots reach optimum sales growth?
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