Imagine you're a senior manager at CIBC. You understand that there are lots of new immigrants coming to Canada for various reasons. You want to better serve and grow this particular customer segment and get them to choose CIBC for banking once they've arrived in Canada. Can you suggest how CIBC can (i) learn about their unique banking needs, (ii) figure out the best way to promote CIBC services to these customers, and (iii) identify the customer segment (ethnic group, age..etc) that CIBC should focus on serving