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Imagine you're tasked with analysing user engagement for a mobile app , in December 2 0 2 0 and January 2 0 2 1 .
Imagine you're tasked with analysing user engagement for a mobile app in December and January The goal is to determine how well the app retains its user base during this period. In real life terms, retention rate is a crucial metric for app developers and businesses, as it reflects the percentage of users who continue using the app over time.
Note: Retention rate is the percentage of active users an account retains over a given period of time. In this case, assume the user is retained if heshe stays with the app in any future months. For example, if a user was active in Dec and has activity in any future month, consider them retained for Dec. You can assume all accounts are present in Dec and Jan Your output should have the account ID and the Jan retention rate divided by the Dec retention rate.
Table name: sfevents
Tables Schema as Below:
sfevents
columnName dataType
date DATE
accountid VARCHAR
userid VARCHAR
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