Question
Imagine you're the new head of marketing for Computer Systems Institute and your first task is to develop a concise, thorough and comprehensive buyer persona
Imagine you're the new head of marketing for Computer Systems Institute and your first task is to develop a concise, thorough and comprehensive buyer persona for the "typical CSI student".
Using an online customer persona template (such as at https://xtensio.com/templates/ andhttps://www.hubspot.com/make-my-persona), create a persona that will help the marketing and sales teams develop winning marketing strategies and initiatives.
Remember that personas are semi-fictional and are a composite of your client base. In this case, it's the student population at CSI.
When creating the persona consider:
- Student demographics (age, income level, nation of origin, etc.)
- Typical pain points and concerns of CSI students
- Psychographic and lifestyle similarities
- Hobbies, interests and common beliefs
If you need help, here's a great article to guide you: https://blog.hubspot.com/marketing/buyer-persona-research
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