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imagine yourself as a business entrepreneurs who wants to open a fast food brand. you stretch importance to two particular variables- location and affordability a)based
imagine yourself as a business entrepreneurs who wants to open a fast food brand. you stretch importance to two particular variables- location and affordability a)based on 2 variables-location and affordability you need to draw a perceptual map to find gaps that will give you opportunity to develop your own brand against your competitors. b) based on perpetual map,what type of positioning strategy you will be following for your brand? explain with proper logic
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