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IMC marketing plans are very linear and begin with the situation analysis and formulation of marketing objectives. A.true B.false The marketing plan and the advertising
- IMC marketing plans are very linear and begin with the situation analysis and formulation of marketing objectives.
A.true
B.false
- The marketing plan and the advertising plan are the same document.
A.true
B.false
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
