Impact of the Digital Media and Technology on the Porter's Five Forces

The Internet introduces new facets to the environment that must be considered by marketers since strategy development is strongly influenced by considering the environment the business operates in. Michael Porter's classic 1980 model of the five main competitive forces (See Figure 1) that impact a business still provides a pertinent framework for reviewing threats arising in the e-business world.

This assignment is designed to broaden students' understanding of Interactive and Digital Marketing through the application of key concepts and principles of six categories of e-communications tools or media channels on the Five Competitive Forces. Merely revisiting principles described in the textbook is insufficient and as such student is required to seek information for this assignment from additional sources.

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