Implementation & Diffusion of Innovation 1. Listen to the podcast "How I Built This" - Episode: Shopify: Tobias Ltke https://www.npr.org/2019/08/02/747660923/shopify-tobias-l-tke 2. Describe the Shopify value proposition. (6 marks) 3. Describe 3 strategic decisions that Tobias Ltke made (each from a different stage of the innovation process) that made a significant contribution to the success of Shopify and explain why. (6 marks) 4. Identify three factors that contributed to the successful diffusion of Shopify as an e-commerce innovation. (6 marks) Innovation Leadership and Management The Requirements 1. This assignment is to be completed on your own, and must represent your own thinking. Any breach, including submissions that bear resemblance, will receive a zero grade. 2. Your submission shouldn't be longer than 3 pages, excluding cover page and bibliography (cite all sources). 3. This assignment carries 20% of the overall grade and should be submitted to eCentennial no later than March 11th, 2023