IMPORTANCE: BUSINESS COMPETITION. Businesses frequently make use of research to study key rivals in their markets. Businesses will often begin with secondary research information or information which is currently accessible. Research is important for any organization to remain competitive in the market. The top function of research is to supply a business with an outlet to correctly determine its customers. With the help of surveys, an organization can analyze the preferences of its target consumers. Furthermore, these studies could also provide a business the chance to examine its competitors in the industry and analyze and emulate key strategies which could help in its operations.

ARTICLE: Quality differentiation is especially important in the hospital industry, where the choices of Medicare patients are unaffected by prices. Unlike previous studies that use geographic market concentration to estimate hospital competitiveness, this article emphasizes the importance of quality differentiation in this spatially differentiated market. I estimate a random-coefficients discrete-choice model that predicts patient flow to different hospitals and find that demand responses to both distance and quality are substantial. The estimates suggest that patients do not substitute toward alternative hospitals in proportion to current market shares, implying that geographic market concentration is an inappropriate measure of hospital competitiveness.

WHAT ARE THE CONTRIBUTION ON THIS IN ACCOUNTING FIELD?