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Importance Weight Attributes Screen size Price Operating System Apps available Alternative Brands A B 7 3 3 5 2 4 6 6 7 5 7

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Importance Weight Attributes Screen size Price Operating System Apps available Alternative Brands A B 7 3 3 5 2 4 6 6 7 5 7 2 0.2 0.3 0.2 Fill in the table below. (Round to one decimal place.) Brand A Score 5.9 4.5 B 4.2 The consumer will likely choose brand A The consumer will least likely purchase brand C What can be done by the marketer of this brand to enhance consumer likelihood of purchasing its brand? O A. Reduce the costs by cutting the amount of apps available. B. Add a new important attribute in which this brand is more competitive. C. Raise the price for the tablets of this brand. D. Raise the price of servicing the tablets of this brand

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