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Important market characteristics in organizational buying behavior include which of the following? Demand for industrial products is elastic instead of inelastic. Purchase orders are much
Important market characteristics in organizational buying behavior include which of the following?
Demand for industrial products is elastic instead of inelastic.
Purchase orders are much more frequent and they are usually small.
Forecasting is not as important in organizational buying as in consumer buying.
Organizational buying behavior is similar to consumer buying behavior since individuals are involved in both processes.
Demand for industrial products and services is derived.
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