Impressions, views, click through rate, cost per click, landing page visits, revenue per visitor engagement metrics for high-value customers. email open rates, click through rates, dwell times, and conversion rates amount of increased revenue, broken down by revenue from new customers, revenue from increased average spend, revenue from increased sales number of new customers gained, increased engagement by time on site, page views, and click throughs. If your goal is to increase revenue, what are the primary measurements that reflect this goal?