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Improve this The difference is in who is being interviewed. An in-depth interview can be conducted with anyone who has relevant knowledge about a
Improve this " The difference is in who is being interviewed. An in-depth interview can be conducted with anyone who has relevant knowledge about a subject. In contrast, a key-informant interview involves someone who has unique expertise in a given area
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Creating Value With Data Analytics In Marketing Mastering Data Science
Authors: Peter C Verhoef, Edwin Kooge
2nd Edition
1000465462, 9781000465464
